It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly; who errs and comes short again and again; because there is not effort without error and shortcomings; but who does actually strive to do the deed; who knows the great enthusiasm, the great devotion, who spends himself in a worthy cause, who at the best knows in the end the triumph of high achievement and who at the worst, if he fails, at least he fails while daring greatly. So that his place shall never be with those cold and timid souls who know neither victory nor defeat.

– Theodore Roosevelt

Our Goal

  • Unite communities to help veterans through micro-documentaries

  • Take a micro-approach by helping specific individuals while highlighting the needs of veterans overall

Our  Style

  • Focus on an individual or family with a two to three minute character driven true story

  • Embellish these pieces with professional grade sound and video, utilizing the appropriate score, editing style, color, voice over and tempo

  • Integrate slides within each story highlighting statistics relevant to that specific mini-documentary

  • Employ a specific “Call To Action” to energize the community to support those featured in each specific story

Our Participants

  • Utilize the VA and Veterans Organizations to find our participants

  • Interview professionals on the outreach side of the process to better understand the emotional bond and attachments that are formed from one human to another

  • Survey general public awareness on each story with person on the street interviews

Our Thought

I recently moved to Los Angeles. A couple of days before I moved, I did as many people do, I donated personal items I no longer needed to the Salvation Army. As it does for most people, this gave me a sense of fulfillment. I helped someone else or maybe even multiple people in some small way. As I drove away I thought about the disconnect between the people that donate and the recipients of those donations. This separation is what allows people to go through the day not ignoring the less fortunate but not feeling the need to go out of their way to help. This complacency is largely due to a lack of an emotional attachment or not identifying personally with those less fortunate. I am not saying the average person is uncaring. It is simply the way it is. Taking it a step further I began to think about how I could help taking a more macro approach and at the same time making it personal to me. Although I have never been a member of the armed services, I come from a large military family. Both of my parents, brother, sister, uncle and other members of my family have served in every branch of the military. Being raised on military bases and surrounded by the culture, I have witnessed first hand the selflessness and sacrifice our men and women in the armed forces put themselves through willingly with honor, dignity and asking for very little in return. Having said that, some of these proud men and women face many challenges when they leave the service and return home, whether physical, emotional or psychological, often resulting in financial difficulties. After the sacrifices they have made for us, there is simply no excuse for these patriots not to receive the assistance they deserve. Using my craft as a filmmaker, I hope my video series can create personal attachments between the general public and our veterans who need our help.

Our Channels

Starting July 1st we will begin releasing videos on Instagram, Facebook, Vimeo and Twitter.   Make sure to follow us on all four to keep up to date!  Thank you for the support.   Any feedback or interest in helping please email directly.